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Joel Williams

Joel Williams is a professional sports investor who has taken a specialised, analytical approach to betting on sports since taking the game on as a full-time professional nearly ten years ago.

Early Career

An avid sports lover and player growing up, Joel paired his interest in sport with his analytical and mathematical skillset – naturally gravitating towards sports betting at just 16 years old. He played poker professionally for several years in his early 20s, however finding positive expected value (EV) in sporting events around the globe was where he found the most scalable success.

“As I proceeded through my early 20s, I found the refinement of my methods in betting sports would quickly overtake any income I could create elsewhere. I began analysing and specialising in the sports I knew intimately while learning how to interpret situations and place values on the probability of things occurring in sport. I never needed to work a 9-5 job since I was 19 years old, that was pretty great at the time.”

Sports Betting

“There is much more to the betting game than people think, the reality is it’s very hard to win. As a professional bettor, I put in 50+ hours and our team collaborates for over 150 hours weekly. Being able to price markets in events with factors that change and move, you need to know sports to a very advanced level. Then pair that knowledge with the skills built through understanding odds, probability, and efficient evaluation – that is how you beat teams of traders and bookmakers.”

“One of the specialties I have developed over my decade of experience in the industry is knowing how sports competitors think and react to different situations. Knowing how players think and matchup against one another while reading deeply into adapting coaching strategies are just a few ways I gain an edge that go beyond data alone.”

Joel’s biggest struggle for a long time was getting his bets on. He is restricted from all major bookmakers in Australia as they have found his bets to be unprofitable for them long term. This is a punters rights issue that he has a strong view on… “Minimum bet laws need to improve in this industry, fairness to all. For corporate bookmakers to accept a $10,000 bet from a losing punter, while refusing to take a $50 bet from an informed one – it’s just not right”. Fortunately for punters, this drove Joel to begin Bet With Joel, with the goal to educate punters on how to win long term, and show them how the Pros do it.

Breaking Perceptions

Sports Betting is often pigeonholed into ‘gambling’ while comparable risk strategies are considered ‘investment’. I treat sporting leagues, teams and players the same way stockbrokers do companies. In fact, I would argue this game moves at a much faster pace, requiring stronger and more adaptive processes in order to win. This industry is highly accessible to society, marketed to the masses for entertainment, resulting in more people losing – that is far from our approach. My goal is to change how this industry is perceived, it’s not gambling if you are as calculated as we are. I hold a vision to positively change people’s outlook on the possibilities of investing in sport through informed betting methodology.


Joel’s first 3 years in the tipping industry he achieved exceptional, industry-leading performance. A strong, loyal membership base has been built who he calls ‘The BWJ Family’. All of Bet With Joel’s performance is transparently tracked live in-app, by thousands of users daily.

“In any industry, if you invest with the best, you will usually do well. We pride ourselves on being the best in the sports investment space.”

Joel Williams

“I have a vision to change people’s outlook on the possibilities when investing in sport through informed betting methodology."